AdSpam Algo Kicks Long-Tail Spam Off Blekko
ADOTAS – I’m doubtful that an algorithm can judge something as subjective as quality content, but an algorithm can certainly be used to scrape off the obvious crap (perhaps the “low-clinging crap”?)....
View ArticleCan Google’s +1 Measure Up?
ADOTAS – Google recently launched a new +1 button feature within Google search, which is being compared with the Facebook “Like” button. This feature allows users to recommend something by clicking +1...
View ArticleGoogle +1: Algorithmic Influence of the Crowd
ADOTAS - Crowdsourcing. Social. User-Generated. Influence. Sphere. Empowerment. Google’s +1 has all of that and more. It reads like the business plan of some wild startup. +1 is integrating search and...
View ArticleBlekko Powers Topix Search After Integrating Facebook Likes
ADOTAS – Blekko, the social search engine that employs user-curated slash tags, has another trophy to add to its display case, which is getting pretty full considering that the engine launched back in...
View ArticleGoogle’s +1 Shows Impressive Pub-Adoption Rate
ADOTAS – Launched at the end of March, Google’s +1 button — big G’s social endorsement equivalent to a Facebook Like — is already carving out a niche for itself according to research from...
View ArticleGoogle +1 Included In Conductor’s Social Metric Packet
ADOTAS – It seems the team at enterprise SEO software-maker Conductor have been busy little bees. This week the company announced the integration of a comprehensive set of social metrics for its SEO...
View ArticleSocial Search and the Rise of Consumer-Generated Content
ADOTAS – With more than 1 billion searches a day on Google, it is no wonder marketers spend the majority of their search dollars there. In fact, in 2010, 97 percent of Google’s revenue came from...
View ArticleYou’re Already Doing SEO: It’s Called Inbound Marketing
Whether or not you are actively allocating marketing budget, you’re employing SEO. You just have no idea. That company blog you’ve been managing? Those tweets, status updates, videos, boards, and...
View ArticleFacebook Strikes Back at Google with Billion$ at Stake
Facebook and Google have been inching in on each other’s domain for years, aiming to become the primary method that consumers use to engage with each other – and with brands – online. Google’s...
View ArticleThe Evolving Intersection of Site Search, SEO, and Social Search: Why...
ADOTAS – Search is the new navigation, so goes the mantra today – and that means search, in all of its forms, has become a key ingredient for the success of any online business. Since online users are...
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